About Rebecca Collins

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My driving philosophy is simple:

Compelling content is both evocative and strategic. 

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Strategy is the framework around which we build content. Think "trellis and roses" or "rebar and cement." (If we're feeling disruptive, maybe we switch that up to "rebar and roses.") The nuts and bolts of it? All content should be informed by an understanding of the business and its audience. 

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I've developed online marketing strategies for Nike, Hawaiian Airlines, and Alaska Airlines; created B2B content for large tech-based companies like ServiceNow; and strategized total rebrands for start-ups I'm passionate about.

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I started in television programming and marketing, moved to print advertising then transitioned to digital marketing during its eruption on the scene. My history is certainly a tracking of changes in how we consume media, but it also gives me a robust understanding of form and content--and how tapping into the human condition is still at the heart of how we connect. Regardless of the medium. 

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I bring a proficient understanding of business and analytical thinking to the intuitive realm of creativity.